How Jeff Frommer and his Co-Founder Built an Industry Changing Creative Studio
In the creativity and content creation industry, Jeff Frommer and his Co-Founder initiated a transformative expedition. They built a creative studio, Malka Media, that changed the industry. Their story is one of innovation, resilience, and the pursuit of excellence.
From the initial spark of inspiration to the thriving enterprise it is today, the duo's entrepreneurial spirit propelled them forward, challenging norms and redefining the landscape of content creation.
Here's a closer look at the steps they took:
1. Identifying a Gap in the Market
Jeff Frommer and his Co-Founder started by keenly observing the industry, identifying gaps and opportunities that could be addressed. Recognizing the evolving needs of clients and consumers laid the foundation for their venture.
2. Innovative Solutions and Unique Offerings
Armed with a clear understanding of the market demands, Jeff Frommer and his co-founder set out to develop innovative solutions and unique offerings. Their creative studio wasn't just another player in the field; it was a trailblazer, introducing fresh perspectives and cutting-edge techniques.
3. Building a Talented Team
Success in the creative industry hinges on the strength of the team behind the scenes. Jeff Frommer meticulously assembled a team of talented individuals, each contributing their unique skills to the collaborative and dynamic environment of the studio.
4. Client-Centric Approach
Understanding that client satisfaction is a must, the Co-Founders adopted a client-centric approach. They focused on building long-lasting relationships by delivering not just what clients wanted, but often surpassing expectations. This commitment to excellence became a cornerstone of their success.
5. Continuous Learning and Improvement
To maintain their industry-changing status, Jeff Frommer and his Co-Founder prioritized continuous learning and improvement. They encouraged a culture of curiosity and innovation within their team, fostering an environment where everyone was committed to pushing boundaries and exploring new horizons.
Biggest challenge Jeff and his Co-Founder faced while building Malka Media
Jeff Frommer and his co-founder faced a major challenge when their business, reliant on face-to-face interactions, was disrupted due to Covid-19. In response, they asked, "How do we adapt and be multifaceted Swiss Army knives?"
"How do we adapt and be multifaceted Swiss Army knives?"
Their solution: quadruple the livestream department, embracing technology for remote content creation. This not only demonstrated versatility but also provided quick alternatives for clients, enabling them to continue operations seamlessly.
Recognizing the shifting landscape, Malka Media proactively empowered clients with resources for remote virtual conferences. This forward-thinking move showcased adaptability, meeting the evolving demands of the business environment. By strategically positioning themselves for a digital era, Jeff Frommer turned a challenge into an opportunity, demonstrating resilience and innovation in navigating unforeseen obstacles.
What inspired them to create MALKA MEDIA as a brand?
They created Malka Media after observing workflow inefficiencies and bloated budgets within agencies and production teams. They saw an opportunity to address these challenges. The advancements in technology and the rise of social media made it increasingly feasible to create high-quality content at low budgets. Motivated by this realization, Jeff launched Malka Media to provide a solution for companies' internal needs, B2B services, and content requirements.
Malka Media's unique approach involves having an in-house team of editors, designers, and producers on a full-time basis. This strategy not only leverages technological advancements but also fosters strong, consistent relationships by avoiding the need to work with different freelancers on various projects.
By streamlining their operations and capitalizing on the evolving landscape of content creation, Malka Media successfully positioned itself as a resourceful and efficient player in the industry.
About Jeff Frommer
Jeff Frommer, a serial entrepreneur, successfully sold his media company for $75 million in 2021. He is constantly investing his time and money in startups and founders who are challenging the status quo, advising them on the lessons he’s learned from his diverse experience in success and failure. He believes in one motto: Impossible Has Many Options.